Over the past 25 years I’ve enjoyed an illustrious career in fashion, designing for a few prominent fashion companies across various product types  ranging from Casual Weekend Wear, Fashion Workwear as well as Special Occasion & PM Wear.

Jump forward to today and the pandemic prompted me to take a look at where I was in my life. This set me on the path to realising my own fashion brand – Joedyn Reed Australia…a Plus Size, Special Occasion Wear Label – Sizes 12-22.

I proudly launch my namesake brand with a  Spring/Summer 2021 – Dress Capsule for the MOBMother of The Bride & Guest of The Wedding, The Party Girl & Racewear Goddess, a Cocktail Event or the woman who goes from Desk to Dinner or just a Fashion Maven….

Whatever the occasion, I’ve got you covered.

I continue to have the honour & privilege of dressing a woman to make her feel empowered and look fabulous…I like to design clothing that is ageless and modern.

So now that the covid fog is lifting…it’s time to get back out there and Celebrate Your Curves!

Joedyn Reed Australia


+61 0424 906 962